For a free AI platform, I’d lean into accessibility + immediate value. My strategy would be: Show quick wins: short demos where users see results in under 30 seconds. Leverage trends: use trending sounds/effects but tie them back to AI use cases. Community-first approach: encourage students and young pros to share how they use the tool, creating UGC and social proof. Position as a “must-have hack”: frame it less as a tool and more as a cheat code for school, work, or side hustles. That way, it feels essential, not optional, and the “free” aspect becomes a no-brainer.

I’d focus on relatable, short-form content that meets them where they already spend time — TikTok, Instagram Reels, and LinkedIn. My style is to blend storytelling with utility: showing how an AI tool saves time, boosts productivity, or helps in school/work, while making it entertaining and authentic. For example, I might share “A Day in the Life” as a student-athlete and show how I use AI to cut my workload in half, or quick tutorials with trending sounds to keep it engaging. Consistency, humor, and showing real results are key to building trust with a professional but social-savvy audience.

My approach is structured but user-focused. First, I explore the feature myself and document the flow, noting friction points or unexpected behavior. Then, I think about it from the perspective of a new user—how intuitive is it, and what questions would they have? I also stress-test the feature in different scenarios, looking for edge cases. Finally, I give clear feedback with examples and, if helpful, create short demo-style content showing how it can be used in real life. This method balances technical testing with an emphasis on user experience and communication.