Baseball

To promote Vita Coco on campus and engage students, I’d focus on making it fun, social, and experiential so it feels like a campus lifestyle brand rather than just a drink. Here’s a strategy: 1. Pop-Up Sampling Stations Set up bright, tropical-themed stands in high-traffic areas like the student union or quad. Offer free mini Vita Coco samples (cold and refreshing) during peak times—between classes or during lunchtime. Use branded giveaways like reusable straws, stickers, or coconut-shaped stress balls. 2. Partner With Campus Events Sponsor intramural sports games, fitness classes, or music events by providing free Vita Coco. Create a “hydration lounge” at events with hammocks, bean bags, and branded shade umbrellas. 3. Social Media Challenges Launch a TikTok or Instagram Reel challenge: students post a quick, funny video “recharging” with Vita Coco between studying or after workouts. Incentivize with weekly prizes like gift cards or campus merch. 4. Collaborate With Student Influencers Partner with well-known athletes, club leaders, or social media personalities on campus to casually feature Vita Coco in their content. Have them share short videos of how they use Vita Coco in their daily routine (study sessions, workouts, hangouts). 5. Limited-Time Campus-Only Flavors or Deals Work with local campus stores to offer a “student discount” week or exclusive bundle pack. Promote it through posters, digital screens, and student newsletters. 6. Tie Into Wellness & Sustainability Host a “Stay Hydrated, Stay Healthy” booth during wellness week, with Vita Coco alongside fun hydration facts. Highlight eco-friendly packaging and recycling efforts—students respond well to sustainability.

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