To build excitement around OUAI on campus, I’d focus on creating experiences that feel fun, personal, and shareable. I’d start by partnering with the student organizations I’m already involved in to host small pop‑ups, self‑care tables, and “get ready with me”–style events where students can try the products in a low‑pressure, social setting. I’d also use my design and marketing experience to create clean, eye‑catching promotional materials and short‑form videos that highlight the products in an authentic, everyday‑college‑life way. For distribution, I’d combine strategic placement—like handing out minis at club meetings, study sessions, and campus events—with social content that encourages students to share their own OUAI moments. My goal would be to make OUAI feel like a natural part of campus culture: accessible, fun, and something people genuinely want to talk about.

I’ve created a variety of on‑camera content for campus organizations and brand‑style projects, including product reactions, event promos, and aesthetic day‑in‑the‑life clips. I also regularly make short‑form videos for Instagram and TikTok that focus on clean visuals, natural speaking, and authentic reactions. While my pages aren’t strictly UGC‑focused, the style and tone of my existing videos match the kind of warm, honest content I’d create for Cora.

I’d love to create a “day‑in‑the‑life” style video that shows how Cora fits naturally into a busy college routine. Something warm, aesthetic, and honest, like getting ready for class, packing my bag, and highlighting how having Cora products on hand makes me feel prepared and confident. I’d focus on clean visuals, soft lighting, and a calm, empowering tone that matches Cora’s brand.