As part of my university’s fashion society, I led a social media campaign to promote our annual Fresher’s Pageant. Our target audience was first-year students, so we focused on relatable, high-energy content behind-the-scenes reels, outfit prep videos, and Q&A stories with the core team. We also ran interactive polls where students voted on team names and themes, which boosted engagement. The campaign resulted in a 3x increase in page interactions, over 150 sign-ups, and packed attendance at the event. It successfully created buzz, built a sense of community, and converted online engagement into real-world participation.

I stay updated by regularly following top creators and industry experts on platforms like LinkedIn, Instagram, and YouTube. I also track updates from tools like Later, Hootsuite, and Meta’s Creator Studio. I make it a point to study viral trends, analyze content performance, and experiment with new formats like Reels, carousels, and interactive stories. Additionally, I’m part of creative communities where we exchange insights, brainstorm ideas, and keep each other informed about algorithm changes and emerging aesthetics.

As Secretary of my university’s fashion society, I led a team of 30+ to plan and execute a dual-runway fashion show featuring 12+ original designs. I managed timelines, delegated tasks, coordinated across teams, and delivered the event successfully within budget and deadline. This experience sharpened my ability to lead end-to-end projects—skills I further built on during my internships at NITI Aayog and EAii Pvt. Ltd., where I contributed to research operations and financial tracking under tight timelines.