Yes

I created a series of self-improvement videos on TikTok where I experimented with different tones and messaging styles to see what drove engagement. One approach that performed particularly well was using more direct, slightly provocative hooksfor example, framing content in a way that challenged the viewer or called out common habits. This created strong emotional reactions, which led to increased comments, shares, and overall engagement. From that, I learned that content that sparks conversation whether through relatability, tension, or perspective tends to perform better than purely informational content. I’ve since applied that insight by balancing strong hooks with value driven messaging to keep content engaging while still aligning with a brand or audience.

I stay up-to-date with social media trends by actively tracking content across TikTok, Instagram, and Pinterest, with a focus on identifying patterns in what performs well. I pay attention to recurring formats, trending audio, and how creators adapt trends across different niches. I also look at engagement signals—like saves, shares, and comments—to understand what’s resonating beyond just views. Beyond consuming content, I test trends through my own platforms, which has helped me grow to over 1.1M monthly viewers. This allows me to quickly understand what works, what doesn’t, and how trends can be adapted for different audiences or bran