One successful content strategy I implemented was during my time as Marketing Director for a student organization. Engagement on our Instagram had stalled, so I designed a content calendar around weekly themes, member spotlights, event countdowns, and short reels with quick tips tied to our mission. I also refreshed the visual style by introducing a consistent color palette and clean templates, which made the feed look more polished and recognizable. To boost interaction, I added interactive stories like polls and Q&A boxes before events. Within a semester, we saw noticeable growth in followers, a higher turnout at events, and a big jump in engagement on stories compared to past terms.

When I create content for social media, I focus on making it visually clean, engaging, and easy to follow. I like to use bold headlines, simple layouts, and colors that pop without looking overwhelming. I try to keep text short so it’s easy to skim, and I make sure the design feels consistent with the overall style or brand. Most importantly, I think about who the audience is and what format will connect best with them, whether that’s a quick reel, a carousel, or a simple graphic.

Love candles and have the perfect home to capture them!