I would connect emotionally by treating prom content like a story, not an ad. For Gen Z, a dress isn’t just fabric, it’s confidence, firsts, photos with friends, and feeling seen. I’d focus on real moments: the nervous try-on, the group chat debate, the mirror reveal when you finally feel like “that girl.” Showing those in authentic, unfiltered ways helps girls picture themselves in the experience instead of just looking at a product. From my own experience getting ready for campus formals with AMA and Lonestars, the best moments are never perfect, they’re friends hyping each other up, laughing about fit struggles, and figuring out how to style one dress three different ways. I’d recreate that energy with GRWM transitions, friend reaction clips, and “help me choose” polls so the audience feels part of the decision, not just a viewer.I’d also prioritize inclusivity and practicality; showing different body types, budget styling, and re-wear ideas, because my audience wants to feel understood, not sold to. By blending trend-driven visuals with honest storytelling, the content would feel like advice from a big sister who’s been there, not a brand talking at them.

Content that performs best for this audience is the kind that feels like it’s coming from a real best friend in the dorm bathroom, not a brand commercial. Prom and formal shopping is emotional, so I’d focus on transformation moments, honest try-ons, and practical styling that shows how a dress fits into real college life. GRWM transitions, “help me choose” polls, and re-styling one dress for multiple occasions will connect because they solve the exact questions girls are asking before prom: Is this flattering? Can I rewear it? Does it feel like me? I’ve seen this firsthand planning formals with my campus orgs like AMA and Lonestars—everyone crowds around one mirror trading dresses, hyping each other up, and debating accessories. When I posted a TikTok getting ready for our spring formal, the comments weren’t just about the outfit, they were about confidence: “this made me excited for my prom,” “I needed to see a normal college girl try it on.” That’s the energy I’d bring to David’s Bridal, real reactions, real bodies, real budgets. My creative ideas would include -> hoodie to dress glow-up transitions, friends rating two dress options, styling one gown for prom vs. wedding guest, and quick alteration or accessory tips under $30. I’d keep everything trend, driven and inclusive, with movement shots that show fabric and fit, so girls can actually picture themselves in the dress, not just admire it on a model

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