Concept 1: “Your Body’s Two Teammates”Angle: Personify the products as specialists that work behind the scenes to keep you performing.🎬 FormatFast, fun, relatable reel with mini scenes from everyday life (morning after, long workday, travel, workouts, heavy meals).💡 ExecutionYou’re the main character. The Liver and Metabolic formulas appear as “teammates” who step in when your body needs backup.Examples of moments:After a night out → Liver teammate walks in like a clean-up crew.Big lunch or sluggish afternoon → Metabolic teammate flips the “energy/productivity” switch.Travel / busy week → both show up ready.🗣 Sample hook ideas“POV: you have the right team supporting you.”“What you don’t see happening inside your body…”“Meet my two hardest-working teammates.”🧠 Why brands like itMemorableEducational without feeling clinicalLets each product have a clear jobEasy to make into a series✨ Concept 2: “Choose Your Reset”Angle: Empowerment & lifestyle. Show how different stressors call for different support.🎬 FormatSplit-screen or quick transitions. Different scenarios → which hero product you reach for.💡 ExecutionStart with chaos / real life:Late nightHeavy foodLow energyBusy scheduleThen transition into:👉 “Okay, what kind of reset do I need today?”Pick up:Liver → recovery / balance / after indulgenceMetabolic → daily rhythm / energy / feeling lighter🗣 Sample hook ideas“Not all tired is the same tired.”“Different days, different support.”“My routine depending on what my body asks for.”🧠

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