One video idea I’d create is a “Things I Wish I Knew Sooner About My Cycle” series. In the first episode, I’d start with a hook like, “I used to think my random mood swings and cramps were just part of life… until I started using Flo.” Then I’d show how the app helps me track symptoms, understand my body better, and feel more in control each month. It would be casual, honest, and relatable—something that makes viewers say, “Wait, I need this too.”

One engagement strategy I used was during our fundraising and recruitment efforts for the National Society of Black Women in Medicine. I created clean, eye-catching graphics, consistently posted updates across platforms, and engaged our audience through stories, reposts, and DM responses. This helped us raise over $2,500 and build strong visibility and interest in our new chapter.

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