I’d lead sampling in a way that feels fun, social, and easy to engage with — like casual on-campus pop-ups, GRWM moments, or “try it with me” activations that people actually want to stop for. Off campus, I’d extend that through giveaways, wellness events, and content that feels organic instead of overly promotional. I’ve worked with brands like Good Molecules and Clinique, so I know how to turn sampling into content people actually watch and trust.

I’d engage my audience by naturally featuring ColourPop in GRWMs, tutorials, and other trendy videos that feel fun and authentic. I love using interactive prompts like “help me choose a shade” or recreating looks my followers request to boost engagement. I’d also tap into trending sounds and challenges to keep content fresh while showing how easy ColourPop fits into everyday routines.

I have been in LOVE with ColourPop since 2016. I remember begging my mom for the Bretman Rock collab collection Christmas 2018 too! I love how ColourPop is such an outloud and unique brand while remaining affordable and fit for true makeup lovers.