Interview Questions
Insomnia Cookies
PJ Party Activator + Content Creator

what's your favorite cookie of ours?
This is pretty basic but double chocolate chunk. Top Tier!
Insomnia Cookies
PJ Party Activator + Content Creator

would you be available to go to your local insomnia cookies on the night of 9/16
yes, I will be free to go to my local insomnia
Insomnia Cookies
PJ Party Activator + Content Creator

write a brief concept for the content you'd make to pre-promote this one-night only event on tiktok / ig reels?
I’d create a fun, high-energy TikTok/IG Reel called “PJ’s On, Cookies Out," or something along those lines. The video would open with a quick transition into cozy pajamas and a text overlay asking “What are you doing 9/16?” followed by fast cuts of Insomnia Cookies boxes opening, cookies breaking apart, and maybe friends in PJ’s having fun. Overlaid text would highlight “Free cookies. Free swag. Giveaways. New cookie drop. ONE NIGHT ONLY.” The video would close with me, and possibly with friends, holding cookies in PJs, paired with the CTA: “Don’t sleep on this- 9/16 • 8PM - 2AM • Insomnia Cookies.” Using trending audio and quick edits, the content would create a cozy, late-night vibe designed to build FOMO and excitement leading up to the event.
Another idea would be a TikTok/IG Reel with me casually saying: “Guys, Insomnia is giving out free cookies, swag, and more and all you need to do is do wear pajamas on 9/16.” The video would then cut to shots of cookies and cozy PJ vibes, ending with text on screen: “PJ Party • 9/16 • 8PM-2AM.” this one is more friendly and direct especially cause most my audience is college students (I go to UW-Madison).