I am very open to feedback and constantly seek ways to improve my content and campaigns. I frequently receiv feedback from my audience on what type of content resonated best with them—whether it was specific product styles, promotions, or types of posts like stories versus reels. I also track analytics on Instagram to see what’s working and what’s not, and I make adjustments accordingly. If a particular campaign isn’t performing as expected, I take that feedback into account and iterate by refining the content or strategy. This has helped me increase engagement and improve sales results over time. I view feedback as a valuable tool to help me fine-tune my approach and deliver even better results.

One of the most successful digital content pieces I’ve created was an Instagram campaign for Edikted, where I promoted a series of fashion collections. By tapping into trending themes and styling tips, I was able to make the content resonate with my audience. The content not only generated high engagement, but I also successfully promoted exclusive discounts and sales through my Instagram, which directly led to increased purchases. Additionally, I leveraged my sorority network to amplify the reach of the content, resulting in even more visibility and sales. This experience taught me the power of tailoring content to the platform and audience, while also tracking performance to optimize future campaigns.

I am highly confident in my ability to create captivating content to promote new, innovative skincare products. In my role as a Brand Ambassador for Windsor Store and Alani Nu, I developed and executed social media campaigns, particularly on Instagram, to drive brand awareness and customer engagement. Additionally, I have promoted well-known skincare brands to my network, including showcasing these products to all my sorority sisters, creating buzz and fostering excitement about new launches. I am skilled at communicating brand values in a relatable way, and my ability to tailor content for both online and in-person promotion makes me well-suited to promote skincare products effectively. My experience with analyzing performance metrics has also helped me optimize content strategies for maximum engagement.