At Peaking Duck Co. I was the marketing assistant, where I helped execute a project promoting an upcoming EDM show happening in the area. This show was different from our others since we had a special guest who had just debuted a new album! To help promote the show, I created reels, TikToks, and stories highlighting the special guest factor of the show. In return, this gained a lot of traction since our community had to use clues to figure out who was performing that night. I learned that having a surprise aspect to our shows gave our content more engagement since viewers are eager to know the secret! In the end, we were able to sell out the show, and ticketholders came back to later shows, proving to us that the marketing tactic worked.

As a content creator, I'm highly active on social media platforms such as TikTok, Instagram, and Pinterest. I'm constantly testing our current marketing trends on my videos to see if they work with my platforms or not! On the other hand, I'm also very active on LinkedIn, following multiple different marketing groups and pages to stay updated on what's happening in the marketing world and also learn new information.

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