I feel strongest creating a mix of both static posts and video content because they each serve a different purpose. I think one strong photo or a photo carousel can be really impactful for showcasing an outfit, especially when I want to highlight details, styling, or create a polished aesthetic. At the same time, video content feels more personal and engaging because it allows people to see the outfit in motion and get a better sense of my personality and everyday life. Since I already enjoy sharing moments through TikTok-style content, I think videos work especially well for things like “get ready with me” content, styling transitions, game-day outfits, or showing a full day wearing a Nuuly rental. Overall, it really depends on the moment and what I’m doing, but I enjoy using both because together they create a more authentic and well-rounded type of content.

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I would create Nuuly content by showing how the pieces fit naturally into my everyday life as a college student working in football recruiting and scouting at the University of Kansas. A lot of my days involve balancing work, meetings, campus life, and social events, so I’d focus on showing how one Nuuly rental can transition throughout an entire day while still looking elevated and stylish. For example, I’d rent a trendy but professional outfit like a blazer set or elevated denim look and style it for a recruiting day. In the morning, I’d create content getting ready for the office or recruiting events, showing how the outfit helps me feel more confident and polished when meeting recruits and their families. I’d pair it with sneakers or boots for a more casual daytime look around campus. Later in the day, I’d transition the same outfit for dinner, a baseball game, or going out with friends by switching accessories, shoes, or layering pieces. I think that’s what makes Nuuly so appealing. You can experiment with styles you normally wouldn’t buy while still making them work for real life. I’d also create content through TikToks, “get ready with me” videos, mirror photos, and game-day style content because that’s the kind of content I already naturally enjoy sharing with friends and on social media. Since I’m constantly around sports, recruiting events, and spontaneous outings, Nuuly would fit really well into my lifestyle while helping me discover new styles and elevate my wardrobe without committing to buying everything outright.