Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
Yes, I have Nike's app downloaded.
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
Yes, I do follow Nike, Hoka, and Adidas. The more authentic their brand on social media is, the more likely I am to follow them.
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
One of my favorite brands that I subscribe to is Nike. I think Nike has done an incredible job appealing to Gen Z values like authenticity and inclusivity. Their new mission to focus on sustainability with their products and inclusion within their brand resonates with me and encourages me to associate with Nike positively.