I would sample ColourPop through pop-ups in high-traffic areas and dorms, offering students a chance to swatch products and do quick touch-ups. I’d host fun, interactive events with friends and clubs, and combine in-person trials with QR codes linking to tutorials and reviews to keep my audience engaged online.

I would engage my audience by creating authentic, relatable content that shows how ColourPop products fit into my everyday life. This includes posting short-form videos like TikTok GRWMs, makeup routines for class or events, and before-and-after transformations using affordable products my audience can actually buy. I’d also use polls, Q&As, and comment replies to ask followers what looks they want to see, making them feel involved in the content. By being honest with reviews, sharing tips, and staying consistent with trends, I can build trust while naturally promoting ColourPop in a way that feels genuine rather than forced.

I love ColourPop because it makes high-quality makeup accessible and affordable without sacrificing creativity or performance. As a college student, I really appreciate being able to experiment with new looks and trends without breaking the bank, while still knowing the products will last and perform well. From the emphasizing pigment in their eyeshadows to the smooth, long-wear formulas of their lip products, ColourPop consistently delivers quality I can rely on. I also love how the brand is always on trend and inclusive, which makes me feel confident and excited to use and share their products with others.