Build spaces for runners to connect beyond mileage.Most running content is performance-focused (times, splits, gear). I’d create lifestyle-based touchpoints that let runners connect on identity and routine, not just pace.Examples:“Why I Run” story seriesMorning ritual spotlightsPost-run recovery convosMental health check-ins for runnersThe goal: normalize people talking about the emotional side of running.

Tap Into “Get Ready With Me… At the Festival” CultureThe GRWM format dominates TikTok, so I’d build the activation around that behavior instead of fighting it.Set up a tiny, aesthetic pop-up mirror station (literally just a branded vanity mirror + stool + patches).Fans can:Apply Fazit blush/contour patchesFilm quick GRWM clipsUse a branded soundTag Fazit to win free productThis costs almost nothing but generates massive user content.2. Mobile “Patch Squad” Teams Walking the FestivalNo booth? Perfect. Go mobile.Bring 2–3 brand reps wearing crossbody kits full of patches.They walk around offering free touch-ups, creating:Before/after picsQuick TikToksSurprise-and-delight momentsWord-of-mouth conversationsIt’s personal, disruptive, and extremely shareable.3. Viral Street Interview SeriesPeople LOVE festival interviews.Create a simple mic flag (cheap) and interview festivalgoers with fun, aesthetic, beauty-coded prompts like:“How long did your makeup last today… be honest?”“Show me your festival flush.”“Rate your glam: surviving or melting?”“What’s one product you regret not bringing?”Every interview becomes content for TikTok + Reels.Low cost, high return.

8. Fazit x Coachella "Fazit Fix-It Stations" around the festivalPop-up mirrors where people can:Touch up with blush patchesApply contour patchesPut on highlight patchesAdd sparkle patches at nightFilm street interviews:“Patch your face in 10 seconds — GO.”