Canva & Capcut.

5-8

With a $30,000 budget to build momentum before Vista’s launch, I would deploy a hybrid strategy balancing brand-building and performance marketing. For brand-building, I’d allocate roughly 40% ($12,000) to high-quality content creation, influencer collaborations, and pre-launch teasers across Instagram, TikTok, and YouTube Shorts to establish brand awareness and generate excitement. For performance marketing, I’d allocate 60% ($18,000) to paid social campaigns targeting our ideal audience with conversion-focused ads, retargeting early website visitors, and email signups to build a launch-ready audience. I would stagger the spend over 6–8 weeks leading up to launch rather than concentrating it all at the last minute. This approach allows us to build awareness gradually, optimize campaigns based on early engagement data, and maximize audience retention and anticipation by keeping Vista top of mind. Expected outcomes include a strong, engaged social media following, a growing email list of pre-launch leads, measurable engagement and click-through rates from paid campaigns, and early insights into messaging and creative that resonates with the target audience. By balancing awareness and performance, Vista would enter launch with both visibility and a ready-to-convert audience.