A creator Smash Kitchen should collaborate with is @lifeofcian_ on Instagram. This man a perfect candidate to make reviews that resonate with Smash Kitchen, promoting the products in a way that makes them come off delicious, appetizing, and something a consumer immediately will want to click and buy through the screen! Influencers like this will drive sales rapidly, because they know how to grab viewer attention, keep it, and make you want to buy everything they're selling, all from a single video!

I would engage with creators through direct messages by coming to them with a plan - understanding the brand voice, intent of contact, and pitching in a way that isn't "salesy" coming to them with a genuine FIX/SOLUTION to a problem they have (or a need they do not yet know they have), making Smash Kitchen seem like the perfect brand for them, that they align with and see themselves collaborating with!

I would show up with a brand voice that sticks - coming up with comments that are unique to the brand, yet modern and real, perfect for the day-to-day comment section environment on platforms like Instagram and TikTok. I'd show up as Smash Kitchen on these platforms, funny, empathetic, and engaging - making viewers want to click the Smash Kitchen profile and see what this brand is all about!