She/Her
Toni Ol
I’m a creative storyteller with a marketing background, blending strategy and aesthetics to bring brands to life. I love creating content that feels genuine, engaging, and drives real impact.
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UGC Creator
Campus professional
About Me
University of Calgary
Calgary, AB, CA
Communications
Class of 2019
Graduated
Calgary, AB, Canada
Skills
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My Portfolio
Interview Questions
Tandem
Social Media Audit & Optimization Assistant
Which social media platforms do you use most often, and what do you like about their setup or analytics tools?
I use TikTok the most because its analytics give clear insight into trending topics, audience behaviour, and content performance. I also rely on it to test different hooks and formats quickly so I can refine what drives the most engagement.
Tandem
Social Media Audit & Optimization Assistant
What tools or strategies do you recommend for optimizing engagement across platforms?
I recommend using performance insights from TikTok Analytics, Meta Creator Studio, and YouTube Studio to refine hooks, posting times, and retention.
Tandem
Social Media Audit & Optimization Assistant
If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?
By viewing analytics and comparing its performance to already successful social media posts.