There's a deli about a 5 minute walk from campus that allows students to use our student currency on our student ID's to pay for food. I'd love to see them also offer Saint James as a drink option at their shop. In the opposite direction and a 10 minute walk from campus is a few more convenience stores and smaller independent restaurants that are a convenient alternative to the dining hall for students. Saint James can easily be featured as a new and great-tasting drink choice for students at these locations!

We have a few different student groups I feel would help boost awareness and sales for Saint James! The first that comes to mind is Anime Club, with over 100 members! I have more than a few connections to them, both as a past member, as well as an art student org member (our organizations have done plenty of collabs in the past). They often have their own events across campus that feature plenty of food and games, I'm confident they'd love to have Saint James Iced Tea at their next get-together!

Another organization I'd partner with is our skating club, SkateLab. This club is a group of students that rollerskate and skateboard, having VERY frequent meetups almost every weeknight around 9pm on the campus basketball court. Skating is a lot of fun but also very athletic and energy-consuming; Saint James Iced tea would be the perfect refresher to indulge in after a good skate session.

One of my main ideas is having a table out front of our student center! This is the best way to gain student attention outside of events like Yard Fest, homecoming, or Spring Fling. I'd have plenty of Saint James merch on the table, along with mini infographics (I'm a graphic design student who works with our campus's print lab so they'd be professionally printed) to bring students over. The students on my campus respond really well to free items and music, so I'd offer some free samples for them to try Saint James and have a speaker at my table playing dancehall or reggae, two genres that ALWAYS bring the party on my campus!