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Client: Lavyanna Skincare

Product: Skin Vibes Face Sheet Masks – a new product line with different variations targeting diverse skincare needs.

Objective: To generate buzz around the launch, educate the audience about the product's benefits, and drive online sales.

Big Idea: "What is your vibe?Positioned Skin Vibes as the perfect way to relax, rejuvenate, and cater to unique skincare needs.

Highlighted mask variations (hydration, brightening, detox) to show inclusivity for different skin types.

Content Themes:

Educational Posts: Carousel posts and videos explaining the benefits of each variation, tips for use, and the science behind the masks.

Influencer Collaborations: Partnered with beauty influencers to unbox the product, showcase its use, and share their glowing results.

UGC Campaign: Encouraged customers to share their “self-care moments” with Skin Vibes using the hashtag #Whatisyourvibe for a chance to win a skincare bundle.

Interactive Elements: Hosted live Q&A sessions on Instagram with skincare experts to discuss self-care and the benefits of using sheet masks and launched a "Which Skin Vibe Are You?" quiz on Instagram Stories to engage the audience and recommend the right product for their skin.

Paid Ads: Ran targeted Instagram and Facebook ads featuring vibrant, playful visuals and a clear CTA to “Shop Now.”Segmented ads by skin concern, ensuring personalisation for users looking for hydration, brightening, or detox products.

Results

Increased Awareness: Achieved 15,000+ impressions within the first week of launch on Instagram.

Sales Impact: The first batch of Skin Vibes sheet masks sold out within two weeks, and online sales increased by 35%.

Engagement Growth: During the campaign, the Instagram follower count grew by 20%. Posts maintained an average engagement rate of 8%, with thousands of likes, shares, and comments.

Approach to Creating Engaging Social Media Content for Kamoti

1. Understand the Brand and Audience: First, I would analyse Kamoti’s brand identity, tone, and core values to ensure the content reflects its personality. I will also research the target audience to know what excites them, their challenges, and what they value most about Kamoti's offerings.

2. Content Strategy: I will develop a content calendar with a balance of educational, entertaining, and promotional posts. the content will focus on storytelling that connects emotionally with the audience, such as behind-the-scenes looks, customer success stories, and interactive campaigns. i will also leverage user-generated content (UGC) to build authenticity and a sense of community.

3. Creativity and Trends: Stay on top of current social media trends and adapt them to Kamoti’s niche (e.g., trending sounds on Instagram Reels or TikTok challenges). Incorporate visually striking graphics, animations, and videos to stand out in crowded feeds.

4. Engagement-Driven Content: Use polls, quizzes, and “this or that” formats to spark conversations. Encourage audience participation with branded hashtags and contests.

5. Analytics and Feedback: Continuously monitor performance metrics like reach, engagement, and conversions to refine strategies.Actively listen to audience feedback in comments and DMs to tailor content to their preferences.

   Network of Creators

   I have a network of like-minded friends who are skilled in content creation, photography, videography, and graphic design. For a brand like Kamoti, I’d collaborate with them to brainstorm ideas, produce high-quality visuals, and even feature them in authentic, relatable content.Additionally, I’m comfortable reaching out to influencers and micro-influencers who align with Kamoti’s brand values to amplify campaigns and create co-branded content that resonates with the audience.