To raise awareness on-campus for the limited-time Sephora x Uber Eats offer, I would develop an integrated program of creative activations and clear communication. As the head of recruitment operations and treasurer for ABLA: A Business Luxury Association, I have a grasp on how to plan fun events and effectively utilize resources — traits that would help me coordinate high-impact campus blitzes like a “Beauty on Demand” Pop-Up, where students could experience quick glam touch-ups and quickly scan QR codes in order through Uber Eats.My experience on the Beauty Cosmetics Club Research Team trained me to spot beauty trends, so I’d throw a “Study Break with Sephora” activation at Leavey Library, equipping mini kits with Uber Eats QR codes in order to paint Sephora as not just a glam essential but also wellness hero. Working in the Marketing Team at SCene Magazine, I have gained experience creating storytelling campaigns; I would develop TikTok challenges like “Dorm Delivery Dares” and fuel peer to peer buzz.Having previously served as Assistant Stage Manager for Brand New Theatre, I understand the process of producing incredible live experiences, and believe that on-campus blitzes can be both memorable and structured. And as a Writer/Editor at PEP Reader’s Circle, I apply creativity in messaging and help ensure content is bold, polished and on-brand.Together, these tactics would not only increase visibility, but Sephora x Uber Eats would become a cultural moment on USC’s campus.

Head of Recruitment Operations and Treasurer at ABLA: A Business Luxury Association

Research Team at BCC: Beauty Cosmetics Club

Marketing Team at SCene Magazine

Assistant Stage Manager at Brand New Theatre

Volunteer Writer Editor at PEP Reader's Circle