I mainly use instagram and tiktok and find those to be the most effective for any product promotion

I would use them at sorority events for sisters and new members to try!

I’d create content that feels like real life first, then make it look good. Formats like “get ready with me” and “day in my life” are perfect because they’re already familiar and relatable to Gen Z, so the product fits naturally into the story instead of feeling like an ad. I’d focus on clean, bright visuals, natural lighting, simple framing, and a consistent aesthetic, while keeping the moments themselves genuine, like applying skincare while talking about my day, getting ready for class, or winding down at night. I’d keep the tone conversational and honest, not over-scripted, so it feels like something you’d see from a friend rather than a brand. By blending everyday routines with intentional visuals and light editing, the content stays polished without losing its authenticity, which is what keeps Gen Z engaged and trusting what they’re watching.