I stay updated with the latest social media trends by actively engaging with the platforms myself. I make it a point to scroll through feeds, check trending hashtags, and watch viral content to spot emerging trends. Additionally, I follow industry leaders, influencers, and social media experts who often share insights and updates on what's working in digital marketing. I also read blogs and reports from platforms like Social Media Examiner, Later, and HubSpot to stay informed about new features and trends across various networks. Being active on social media, combined with keeping an eye on the latest industry news, helps me stay on top of trends and adapt to shifts in the digital landscape.

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A great trend for Build by Girls (BBG) to activate on is "Women in Tech Empowerment". This trend highlights the growing importance of supporting young women entering tech fields, particularly in STEM (Science, Technology, Engineering, and Mathematics). As a platform dedicated to empowering young women and fostering leadership, BBG can tap into this by creating campaigns, mentorship opportunities, or partnerships with tech companies that focus on women breaking barriers in technology.