I’d break down complex crypto topics like Doge and Anoncoin by turning them into quick, story-driven videos that feel more like entertainment than finance. I’d use memes, real-world analogies, and simple visuals to explain big ideas — like comparing Dogecoin to “the internet’s inside joke that became real money.” The goal would be to make people say, “Oh, I actually get that now,” while keeping the tone light, visual, and genuinely fun to watch.

I’d keep it fun, visual, and simple — using humor and storytelling to explain without sounding technical. For example, I’d start with a trending sound and a hook like, “Why people are obsessed with meme coins 👀” and then use quick cuts, captions, and analogies — like comparing Dogecoin to “the class clown that became prom king.” I’d mix memes, simple graphics, and real examples to show how hype, community, and internet culture drive value.

For NYU, I’d start with Lafayette Hall, University Hall, and Third North Residence Hall since they’re popular among upperclassmen who are setting up their own spaces and care more about quality home items. I’d also target nearby off-campus housing like EVGB, The Adele, and 11 Cooper Square, where students often lean toward minimalist, design-focused living — perfectly aligned with MUJI’s aesthetic. These students are in the heart of downtown Manhattan, close to MUJI SoHo, and already immersed in a creative, design-driven culture, making them an ideal first audience for mailers.