A creative way I would lead sampling efforts is by turning ColourPop into an experience rather than just a giveaway. On campus, I would host “get ready” stations before major events, sorority chapters, or campus traditions where students can try products, touch up their makeup, and learn about new launches in a fun, low pressure setting. I would also coordinate sampling during recruitment week and wellness or study break events to reach a wide range of students.Off campus, I would partner with group outings, apartment hangouts, or pre event gatherings with friends to introduce ColourPop in more intimate, social settings. I would encourage sharing looks on social media and tagging the brand, helping extend reach beyond the event itself. By combining in person sampling with social sharing, I would create both immediate engagement and lasting brand awareness.

I would engage my audience by showcasing ColourPop products in real, everyday moments that feel relatable and fun. I would create get ready with me content for classes, sorority events, and nights out, showing how easy it is to use the products and recreate trends. I would also highlight different looks using the same products to show versatility and value. By consistently sharing authentic content and incorporating ColourPop into campus events and social settings, I would build excitement, encourage trial, and make the brand feel accessible and approachable to my audience.

I love ColourPop because it makes beauty feel fun, accessible, and creative. The products are high quality and on trend, but still affordable, which makes it easy to try new looks without feeling overwhelmed. I also love how versatile the products are, whether it’s an everyday class look or getting ready for events with friends. ColourPop encourages experimentation and confidence, which is exactly how beauty should feel.