During my role as a Public Relations for my club in college, I had the opportunity to develop and implement social media strategies across various platforms. I successfully managed to grow my club's social media presence on platforms such as Facebook and Instagram. One of my major accomplishments was creating engaging content that resonated with the target audience. By conducting thorough audience research and understanding their preferences, I developed a content strategy that included a mix of visually appealing graphics, informative articles, and interactive polls. This resulted in a significant increase in post engagement. To define success in the role, I focused on brand reach and awareness. By consistently tracking metrics such as follower growth, impressions, and reach, I aimed to expand the club's social media presence and increase visibility.