I have prior experience as a brand ambassador for LMNT, where I created TikTok videos that were featured on their platform to promote the brand. I’ve also worked with Biena Snacks and Gauth Math, where I helped increase brand awareness through social media content and peer engagement. These experiences taught me how to represent a brand authentically while creating fun, relatable content that connects with students.

Yes, I’m very involved on campus. I’m a member and lead of Campus Content Creators, Spelman Social Squad, Sisters Keeping It Real Through Service (S.K.I.R.T.S), and events chair for The Granddaughters Club.

I would start by creating flyers and digital content to build excitement for the event. Since I love graphic design, I’d use that to make visually appealing flyers and social media posts that match Proper Wild’s clean, energetic aesthetic. From there, I’d use my networking skills to spread the word by connecting with student organizations, group chats, and popular campus pages to reach as many people as possible. Once the buzz is built, I’d host the event in a high traffic area on campus where students naturally gather. I’d make sure the atmosphere reflects Proper Wild’s fun, energetic, and authentic brand. Engaging students with free samples, games, and photo ops would help create memorable interactions and encourage social sharing, driving more students to the brand even after the event.