My Portfolio
Interview Questions
W Labs
W Athlete Content Creator

What would your hook be for the video?
"Mid-day runs are the worst"
My idea is to create naturally feeling content that solely features W Labs' deodorant. Starting off by presenting a conflict (the sun is out and you're bound to tun into people in the street while you're hot and sweaty) and providing a solution (W Labs' deodorant).
W Labs
W Athlete Content Creator

Can you provide an example of a successful social media campaign you have worked on?
I created a promotional video for a local Filipino owned ice cream shop that had a pop up in a two day event. After posting the video on the first day, I increased foot traffic by 38% and sales by 25% on the second day.
Here is the link to the reel: https://www.instagram.com/reel/DLLK7n3vp70/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
W Labs
W Athlete Content Creator

How do you plan to incorporate your athletic experience into creating engaging content for W Labs?
As someone who has a love for running, I’d incorporate W Labs' products to show how wellness and movement go hand-in-hand. Running has become more than just a workout for me; it’s where I clear my head, reset, and feel strongest. I’d create content that captures that feeling through pre-run rituals or post-run recovery. I'd capture this vision with aesthetic vlog style, short clips with a voiceover talking about how W Labs fits naturally into that lifestyle.