I would focus on low-pressure, interactive moments that feel natural to student life. On campus, I’d engage students in quick, fun ways, like offering samples with a simple prompt such as “favorite flavor?” or “pre-gym or study snack?”, so it feels like a conversation rather than a sales pitch. I’d also tie Barebells into places students already gather, like near the gym, library, or student org meetings, where protein snacks feel genuinely useful. Pairing sampling with casual polls or flavor comparisons helps spark curiosity and encourages people to actually try the product instead of just grabbing it. Online, I’d reinforce these moments through TikTok content that shows Barebells fitting into real college routines, quick snacks between classes, before workouts, or during long days on campus, so students recognize the product as something practical and delectable!

I’m genuinely a big fan of the brand and already integrate it into my everyday college life. I’ve really been prioritizing going to the gym and getting my protein in, and Barebells has become one of my go-to snacks to stay healthy and hit my protein goals between classes, workouts, and meetings, without sacrificing taste. I’m also actively involved on campus through two student organizations and a student board, which gives me constant opportunities to connect with different groups of students and naturally introduce products I believe in. I enjoy bringing people together and helping build community around fitness, wellness, and busy student schedules. Through TikTok content and in-person events, I’d love to show how Barebells fits seamlessly into real college life, from quick snacks on the way to class to long days on campus, and help make it the go-to protein brand for students who want something both functional and delicious!

I track all my expenses as a college student, whether it be food, clothing, or entertainment costs. I use an app to track it and find it very convenient to log my spending.