I lead with a strong hook in the first 2-3 seconds — pattern interrupts, bold claims, or relatable pain points that stop the scroll. For AI products specifically, I show the before/after transformation rather than listing features. I keep videos authentic and conversational, not overly polished, since UGC performs best when it feels real. I also study what's already performing in the niche before scripting anything.

I built an automated client onboarding flow for a kindergarten management software product. When a new client record was created in the system, it triggered a welcome email sequence, follow-up reminders, and status update notifications — all orchestrated via Python with a Microsoft Access backend. The logic checked client status fields and fired the right message at the right stage of the onboarding journey. More recently I've been building n8n workflows that trigger off webhooks and API events to automate multi-step communication flows — including AI-generated personalized content at each step.

My go-to is n8n for orchestration — it lets me build custom automation workflows that connect Shopify, email platforms like Klaviyo or Mailchimp, and AI models together. For email specifically, Klaviyo is strongest for Shopify due to its native integration and behavior-based triggers. I use AI (Claude/GPT) to dynamically generate personalized email content at scale. This stack gives full control over logic, personalization, and cost — without being locked into expensive all-in-one tools.