A creative way I’d lead sampling efforts is by turning them into interactive experiences instead of simple handouts. On campus, I’d host a small ColourPop pop-up in high-traffic areas where students can swatch products, find shades that match their vibe, and take quick photos or videos at a mini content station. I’d encourage students to post and tag ColourPop in exchange for extra samples or giveaway entries, helping create organic social media buzz. Off campus, I’d partner with community spaces like beauty supply stores or local events to host quick shade-matching or “5-minute makeup” moments. By focusing on personalization, conversation, and social engagement, sampling would feel fun, inclusive, and memorable while naturally promoting ColourPop.

As a TikTok content creator building my platform, I would engage my audience by making ColourPop feel fun, authentic, and relatable rather than overly promotional. My content would focus on storytelling and real experiences, because people trust creators who feel genuine. I would share “get ready with me” videos, everyday makeup routines, and honest first impressions using ColourPop products, showing how the product performs on my skin tone as a Black woman. This helps build trust while also showing representation that many viewers actively look for.

As a Black women makeup has not always been created with us in mind, especially when it comes to shades that truly complement deeper skin tones. ColourPop stands out because they consistently offer rich, pigmented colors that show up beautifully on melanated skin without requiring extra effort or mixing. The wide shade ranges and bold color stories make it easy to experiment, express creativity, and feel seen. I also love Color Pop products because as customers we are provided with quality makeup that is affordable. I value brands that don’t make their product super expensive. ColourPop allowed me to explore beauty, creativity, and self-expression without financial barriers. It feels empowering to support a brand that combines affordability, inclusivity, and creativity while honoring the beauty of all skin tones.