I would keep up with the content showcasing the product and different ways it can be used! I think integrating Hayati's Za'atar and showing recipes is a great way to get good consistent views, shares, and saves (therefore helping performance/ the algorithm through audience engagement). I would try to implement various community engagement techniques like doing story posts like:

"what recipes do you want to see next?"

"tag us in your favorite way to use za'atar"

"where's the place you use za'atar that you'll never tell xyz about (like a hot take) then post a story trying it"

Some ideas for tiktoks/ reels/ posts on:

• Za'atar health benefits

• What goes into Za'atar & how each ingredient is tied/related to the land (in feed -- carousel post)

• unboxing my za'atar and first time trying

• people's reactions to trying za'atar/ smelling it for the first time

Prior to creating/ posting any of this content, the most important things for me to understand would be:

• establish and understand what Hayati's brand image/ overall branding kit looks like ( Looks great on your website!! Just would want to understand/ plan for various social media posts-- like in feed pictures etc.)

• set a plan for frequency of posts & how we want to utilize/ tailor content across platforms

**PS: I would be more than happy to set up a time to chat to share any details about myself & my experience.

I ADORE your branding and would simply love to work with a Palestinian owned business!! I know you're looking for culturally relevant content, and while I am not Arab (I'm Punjabi--South Asian), I studied transnational cultures, arts, and identities in the Middle East as part of my Global Studies undergrad degree (and took 4 classes of Arabic) so I feel like this is totally in my wheelhouse!

isa_kristen_22 ; yolanda diaz; freespiritrida ; jasleenwithit ; the golden balance; mary skinner; ramya ramesh ; flowgogirl; Mian twins ; Drita_beqirii ; Lisa Asano ; Mxriyum; wisbonekitchen ; moribyan

There are so many brands I admire: Duolingo, Veja, Tower 28, Huda Beauty, Nominal, Misfits Market, Blind 8, and Ben & Jerry’s, to name a few. I appreciate them for both their branding and social media presence. Their content is consistent with their brand identity, adds genuine value to the consumer, and reflects a clear mission that’s continually articulated and amplified. I’m most drawn to brands whose advertising doesn’t feel like advertising, but rather like relevant, aesthetic, or truly interesting content.