She/Her
Tia M Chawla
Through authentic storytelling, I aspire to be a force for community empowerment and impact. I am increasingly passionate about how media, communications, and brands contribute to the world.
Platform Rating
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Endorsements
Verified
Top Earner
Responsive
UGC Creator
Campus professional
About Me
UNC Chapel Hill
Business, Global Studies
Class of 2025
Graduated
University of North Carolina at Chapel Hill
Chapel Hill, NC, US
Business Administration B.S.B.A.; Global Studies B.A.;, advertising and public relations
Class of 2025
Miami, FL, USA
Skills
Interests
Brands I Follow
My Portfolio
Interview Questions
Flings
Influencer Coordinator
Why do you want to be an influencer coordinator?
I truly enjoy working with influencers from sourcing to execution. I find it extremely gratifying to create relationships with influencers while building brand equity and seeing the ROI on our investment with influencers! Would be happy to discuss further over a meeting/ call!
Flings
Influencer Coordinator
Describe your experience coordinating with influencers.
I have extensive influencer coordination experience currently at Hayati Goods and previously at Muse Wearables & Shop Ditto (acquired). Please see my resume for more details!
Hayati Goods:
• Lead influencer gifting campaigns to drive adoption & brand affinity with Arab American audiences through culturally relevant content
• Coordinate influencer and affiliate initiatives across Meta and TikTok, aligning with brand values and socio-cultural trends
• Monitor owned social channels and audience engagement, analyzing KPIs to inform community-first strategies.
Muse Wearables:
• Source and evaluate 50+ micro-influencers across Instagram, YouTube, and TikTok using a proprietary scoring system, optimizing for engagement, relevance, and audience alignment.
• Conduct influencer & UGC creator outreach. Maintain organized communications streamline influencer engagement and campaign planning.
• Engage with relevant online communities (Reddit, Blogs, Facebook groups) to glean feedback and market trends
Shop Ditto:
• Identified and executed 40+ influencer PR campaigns generating 1.8 M+ impressions
• Spearheaded influencer outreach and lead relations regarding creator briefs, creative revisions, and final deliverables
• Ideated, structured, and recruited for nationwide campus ambassador program
Flings
Influencer Coordinator
How would you find influencers that align with the Flings brand?
I currently do this at my job at Hayati Goods! Some methods I use currently:
Tiktok Creator Marketplace -- I primarily use this for affiliate search and outreach, but can be a great place to find influencers & gifting opportunities with folks who I know care about KPIs and pitching a brand's value prop!
Organic Hashtags/ keyword Search: look into relevant hashtags, keywords, value props etc. and see who is a thought leader /influential voice here!
Look through who is engaging on owned channels -- like what verified profiles are liking, commenting, engaging, etc.
Competitor Overlap Search: Who is making influencer or TT videos for overlapping brands