Once I receive a brief and the product, my turn around time is typically 7 days, but can be faster if needed.

https://www.tiktok.com/t/ZP8Ss5LhB/

https://www.tiktok.com/t/ZP8SsGXLH/

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I have worked with various brands, ranging from Curie & Maison Margiela to Bumble and TaskRabbit! I aim to make relatable informational content that adds value to my audience. Check out my portfolio:https://www.notion.so/Welcome-to-Tia-Chawla-s-Portfolio-1fc97faea72e8025bd2bfaaa39b35f65?source=copy_link

At Shop Ditto, I spearheaded social media strategy, implementing influencer partnerships that generated over 1.8 million impressions. Planning a paid media strategy for an e-commerce start-up––whose products lack a singular brand identity––posed both a challenge and opportunity. Through analyzing audience engagement and emerging TikTok trends, I devised my biggest idea yet: satirical POV video with native advertising. After days of iterative collaboration, our brief came to life as a viral moment that elevated Ditto’s visibility and sparked audience interaction.

On owned channels, I worked with UGC creators to publish a wide range of content, from informational app overviews to shopping hacks appealing to deal-seeking communities. This experience taught me how distinct audience engagement is across niches and between organic, paid, and owned channels. By tailoring 40+ creative briefs to audience segments, I honed my ability to coordinate influencer partnerships, optimize content strategies, and craft community-first campaigns.

As a Bumble ambassador at UNC, I managed end-to-end execution of experiential campaigns, ensuring the brand’s core message of female empowerment, was centered in our organic content and campus activations. Success required a pulse on campus culture to find the intersection between Bumble’s brand and relevant cultural moments. In my time with Bumble, I created dozens of pieces of UGC content and paid content on my own pages channeling trends while highlighting Bumble's core values!

Check out my portfolio for examples! https://www.notion.so/Welcome-to-Tia-Chawla-s-Portfolio-1fc97faea72e8025bd2bfaaa39b35f65?source=copy_link

At Shop Ditto, I spearheaded social media strategy, implementing influencer partnerships that generated over 1.8 million impressions. Planning a paid media strategy for an e-commerce start-up––whose products lack a singular brand identity––posed both a challenge and opportunity. Through analyzing audience engagement and emerging TikTok trends, I devised my biggest idea yet: satirical POV video with native advertising. After days of iterative collaboration, our brief came to life as a viral moment that elevated Ditto’s visibility and sparked audience interaction.

On owned channels, I worked with UGC creators to publish a wide range of content, from informational app overviews to shopping hacks appealing to deal-seeking communities. This experience taught me how distinct audience engagement is across niches and between organic, paid, and owned channels. By tailoring 40+ creative briefs to audience segments, I honed my ability to coordinate influencer partnerships, optimize content strategies, and craft community-first campaigns.

As a Bumble ambassador at UNC for 2+ years, I managed end-to-end execution of experiential campaigns, ensuring the brand’s core message of female empowerment, was centered in our organic content and campus activations. Success required a pulse on campus culture to find the intersection between Bumble’s brand and relevant cultural moments. Beyond planning, pitching, and executing events, I was responsible for capturing and creating content to highlight our events and Bumble's values. This required greater planning with events, ensuring we were not only hitting the mark culturally but aesthetically too! I have ideated and executed on dozens of content briefs to share Bumble's mission in relevant, trendy ways.