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I’m actively involved in the Undergraduate Psychology Association (UPA) at USF, where I currently serve on the executive board. UPA is one of the largest psychology student organizations on campus, bringing together hundreds of majors and minors through events like professional panels, socials, graduate school talks, and our annual collaborations with campus partners. Because our membership spans across class years and concentrations, UPA gives me direct access to a diverse group of highly engaged students.

I would help WIP show up at:

professional panels or workshops: provide WIP as a study and networking boost for students who are often balancing classes, jobs, and career prep.

At socials and mixers:

position WIP as the go-to energy for fun, casual hangouts and late-night study sessions.

At tabling and outreach events: create sampling opportunities that spark curiosity among psychology majors and their friends.

I would advertise WIP in a way that is relatable to college students. I will tie WIP to the exact moments students need a boost of energy. Whether they are pulling all-nighters, taking back-to-back exams, doing late-night study sessions, attending early morning labs, or experiencing post-gym fatigue, WIP will be the fuel in their pocket.

I will sample WIP at campus hotspots like the library, gym, residence halls, student center, and student club events. WIP will be part of students' lifestyles, not just a product that they carry.

I would post short, funny, and authentic content showing WIP in everyday student life. For example, using WIP while studying at my desk, or taking WIP before a workout.