Yes, I’ve partnered with local pho restaurants to create short-form content showcasing menu items and the dining experience, driving awareness and engagement among student audiences.

The content that performs best on my page is short form, relatable, and visually engaging. My strongest performing posts are day in my life style videos, campus lifestyle moments, and quick review or recommendation content that feels honest and conversational. Transformation style clips, first impressions, and food or product try ons tend to generate the highest engagement because they combine strong visual hooks with authentic reactions. I also see strong performance when I use trending sounds paired with clear on screen text and a simple call to action. Overall, content that feels natural, student focused, and experience driven performs best with my audience.

I would promote DIG Inn by creating visually satisfying, story-driven content that highlights both the freshness of the spring menu and the convenience of its Center City location. I would open with a strong hook such as “Healthy lunch across from Jefferson Hospital under $15?” and film the full experience from ordering to first bite. I would focus on close-ups of colorful spring sides like Cheesy Cauliflower and Feta Grain Salad, crisp shots of the Lemon Piccata Chicken Plate, and refreshing moments with the Ginger Mint Lemonade to emphasize freshness and quality.On social media, I would use a mix of trending sounds, quick cuts, and on-screen text to highlight value, portion size, and location convenience for students and hospital staff. I would tag relevant campus communities and use geo-tags to target Center City and Jefferson University audiences. To drive campus engagement, I would include a clear call to action such as “perfect study break spot” or “your new go-to lunch between classes” and encourage followers to comment their order. The goal would be to position DIG Inn as the ideal fast-casual option for busy students who want something flavorful, filling, and convenient.