While studying abroad at Yonsei University in Seoul, I made a TikTok about the restaurants and food I was trying for the first time. I kept it casual just honest reactions and quick clips of dishes I loved and people really connected with it. It ended up being my most viewed, saved, and liked video because it felt authentic, like a friend giving recommendations, not just another polished food vlog.

I would create a TikTok experiment where I ask ChatGPT to design a “guaranteed viral” TikTok, then film that version side-by-side with my own organic, creative spin on the same idea. The video would be structured as a split-screen: one half showing the AI’s instructions executed step by step, and the other half showing my personal twist. The hook would be: “AI vs Human: Who Goes Viral?” This concept taps into TikTok’s love for challenges, curiosity about AI, and interactive debates in the comments. By encouraging viewers to vote and share which side they think is better, it would maximize engagement and spark conversation.

One idea that I have is to host a “Fuel Your Finals with Yerba Madre” pop-up lounge on campus during midterms or finals week. Students could stop by for free samples, quick study snacks, and a cozy space with music and photo spots branded with Yerba Madre. To tie in campus life, I would collaborate with student clubs (cultural groups, wellness orgs, fitness clubs) to co-host the event and boost turnout. We could also include fun challenges like a “Yerba Energy Toss” game or a TikTok dance challenge where participants get featured on Yerba Madre’s socials. This type of event builds community while associating Yerba Madre with energy, balance, and student life.