Authenticity means many different things depending on what is being described as "authentic". When authenticity is used in the context of manufactured products, it corresponds to the originality of the product. When authenticity is used to describe people, it corresponds to how genuine and true the person is. For me, "authenticity" means a mix of both of these things. It means being true to yourself and your values, while also considering new perspectives, thinking outside the box, and being original.

In order to create FOMO and social proof, it is important to market products as desirable and popular. To do this, I would have popular influencers represent our brand. This would help to bring more attention to the brand and create more hype around the product. It will also make the product more trustworthy and desirable in the eyes of the audience. In addition, I would also highlight positive reviews and experiences. This would add to the popular credibility of the product. Finally, I would create limited editions of certain products in order to create a sense of urgency and scarcity.

If a customer left a negative review, I would reach out to them and ask them for more details about their experience. I will try my best to ensure that the their issues are resolved and they are satisfied by the end of our conversation.