I’d lead sampling by turning it into an experience instead of a handout. On campus, I’d host pop up “ColourPop Play Stations” during high-traffic events where students can swatch, shade match, and create quick looks, with QR codes linking to tutorials, discounts, and social challenges. I’d encourage people to post their looks in real time using a branded hashtag to build buzz beyond the moment. Off campus, I’d partner with local cafés, fitness studios, or thrift shops to include mini samples or vouchers in checkout bags, meeting people in spaces they already love. By making sampling interactive, social, and shareable, it becomes memorable and drives both online engagement and real product trial.

I’d engage the audience by making Colour Pop feel interactive and community driven rather than just promotional. That means leaning into social content that encourages people to play with the products; like quick tutorials, mix and match challenges, before and after transformations, and user generated content that shows real people using Colour Pop in their own way. I’d also focus on trends and timely moments, using humor, relatability, and fast turnaround to keep content feeling fresh. Most importantly, I’d listen to the audience; what shades they’re loving, what they’re asking for, and what they want next; and reflect that back in the content so they feel seen and involved, not sold to.

What I love about Colour Pop is how it makes creativity feel accessible. The brand doesn’t just follow trends, it invites people to play, experiment, and express themselves without intimidation or a luxury price barrier. Colour Pop feels fast, fun, and community driven, and I really admire how quickly it listens to its audience and turns ideas into products. It’s a brand that celebrates individuality while still being inclusive, and that balance is what makes it stand out to me.