I have had experience managing social media accounts specifically Instagram and Tiktok for a vegan granola company. At this startup, I made posts and stories to keep engagement high, while reaching out to other small companies via social media. At my extracurricular university club, I was under the marketing department. I was responsible for creating a marketing plan and schedule. I created posts and brainstormed for new campaigns to increase awareness. Success in this role is shown through the amount of engagement. This can be through followers, likes or tags. The main goal is to keep a strong relationship with the community through being active and wanting to genuinely educate others on the topic. Meeting certain KPIs such as the amount of accounts reached, likes, comments and followers within the desired timeframe.