My Portfolio
Interview Questions
Extra
Social Growth Lead

what's one content idea that you think would drive people to sign up to extra's waitlist? Why?
Trending videos that feel organic and enticing to a viewer upon first glance, for instance a tutorial or how the app "changed my life" style
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
To grow Extra’s presence on TikTok, I would focus on a strategy built around three pillars: trend-aligned content, creator-led storytelling, and strong community engagement.
How I Would Measure Success a- Content Performance Metrics , Video views, Watch time / retention Engagement rate (likes, comments, shares) and % of new viewers vs returning Frequency of videos hitting the algorithm (For You Page visibility) 2. Community Growth Metrics Follower growth week-over-week Increase in returning viewers Comment sentiment and overall community interaction 3. Conversion & Brand Lift Metrics Depending on Extra’s goals: Click-through rates Coupon/redemption codes Increases in website traffic from TikTok Volume of UGC created organically
Sephora x Uber Eats
Sephora x Uber Eats Promo Creator

Why do you love Laneige?
Laneige is one of my ALL time favourite brands. I specifically love the overnight lip mask and could not live without it. I appreciate the quality of the products that Laneige offers, as well as the Branding, simple yet effective.




