Tessa Gordon Profile Image

She/Her

Tessa Gordon

Founder of Faev (AI for roommates, subleases, and new friends). Former CPG marketer turned social/brand activation girlie — pop-ups, ambassadors, community-building, all of it.

Founder of Faev (AI for roommates, subleases, and new friends). Former CPG marketer turned social/brand activation girlie — pop-ups, ambassadors, community-building, all of it.

My Socials

Endorsements

Recently Active

Campus professional

About Me

University of Southern California (USC)

Class of 2023

Graduated


University of Southern California

B.A. Public Relations

Class of 2023


Los Angeles, CA, USA

Skills

Client relations
Account management
Organization skills

Interests

Business
Entrepreneurship
Social media

Interview Questions

Benny

Content Creator for Everyday Energy Brand

Benny Profile Image

How comfortable to you feel in front of the camera and editing content?

I feel very comfortable both in front of the camera and in the edit. I film and post content regularly, so being on camera feels natural for me. Here is an example of a recent street interview I shot and edited: https://www.tiktok.com/@faev_app/video/7551214738970053919?lang=en

I know how to bring energy on screen, keep people engaged, and shape the footage into a tight, scroll stopping final clip. I can lead interviews, direct reactions, and cut everything together in a way that feels clean, fast, and ready for social.

Benny

Content Creator for Everyday Energy Brand

Benny Profile Image

How would you prepare for viral worthy street interviews?

I get street interviews to go viral because this is literally my wheelhouse. I film them constantly for my brand Faev, like this one: https://www.instagram.com/p/DQZ38SfkgmP/

I know how to stop strangers, get them laughing in five seconds, and pull out the authentic reactions that perform on TikTok.

I come from years in beverage and CPG marketing, so I know how to pitch drinks in a way that feels fun, not forced. I have worked Expo West, Fancy Food, and more demos than I can count, so talking to people about a product is second nature. I also have my own street interview mic, so audio is crisp and content is ready to edit immediately.

For benny, I would lead with snappy hooks that make people turn around and answer: “Be honest. Do you trust energy drinks?” “How many milligrams of caffeine is too many?” “Do you drink energy drinks or are you terrified of them?” Then: “Have you heard of benny? It is the clean energy swap everyone is talking about.” My prep includes scouting high traffic spots, creating a list of quick-fire prompts, testing which hook gets the strongest reactions, and capturing a mix of comedic answers, surprising answers, and heartfelt answers. That is what creates viral moments. I keep it fast, fun, human, and highly shareable.

Scoopz

Product Walkthrough Presenter

Scoopz Profile Image

Have you ever created a product walkthrough or tutorial before?

Yes! I have used Loom to make product walkthrough videos for my old job where I worked as an account executive. I would often make videos on how certain programs work, and also I run a tech app myself so am always screenrecording content.

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