I have a strong interest in wellness and hormone health, both personally and professionally. I have worked in the CPG space with a vitamin company and a better-for-you beverage incubator, Kif and Co., which gave me a solid foundation in how ingredients, nutrition, and functional products support overall health.

Living in Los Angeles, wellness is a big part of my daily life, and I am naturally drawn to products that help people feel their best. I am especially interested in how nutrition and clean-label products can support things like energy, mood, and hormone balance in a simple and approachable way. I enjoy being able to share that knowledge with others and help connect people to products that can genuinely improve how they feel.

I connect with people by being approachable, warm, and genuinely curious. In a retail setting, I like to lead with a simple, friendly opener and an easy entry point, like offering a sample or asking if they have tried something similar before.

From there, I read their energy and tailor the conversation. Some people want a quick overview, while others are more curious and open to learning about ingredients, benefits, or the brand story. I focus on making it feel natural and not salesy, so it feels more like a conversation than a pitch. My goal is always to create a positive interaction, even if it is brief, so the person walks away with a good impression of the product and the brand.

I have strong hands-on experience with in-store demos and brand representation through my work in the CPG space. I have worked major industry events like Expo West and Fancy Food, where I represented brands, engaged directly with customers, and drove product awareness and trial.

I have also executed demos and brand activations where I was responsible for setting up, sampling products, educating customers on ingredients and benefits, and creating a positive, memorable experience that reflects the brand.

Additionally, through my role as a Marketing Coordinator at a CPG-focused agency and as the founder of Faev, I have worked closely with brands on event execution, product logistics, and consumer engagement. I am very comfortable being the face of a brand and know how to communicate its value in a way that resonates with customers.