I’m at the University of Colorado Boulder, and there are a lot of great high-traffic spots and events for this. Areas like the UMC, Norlin Quad, and outside the rec center are always busy and ideal for sampling. I’d also target events like club meetings(CU Climbing Team), game days, and campus pop-ups where people are already in a social mindset. I also work at the rec center and can distribute there. Getting involved with student orgs and even smaller group events would help it spread more naturally and build real interest.

I use TikTok and Instagram the most, especially for reaching people my age. TikTok is great for more casual, trend-based content and getting wider reach, I mostly post videos of myself climbing which people find pretty cool. While, Instagram is better for staying consistent and engaging directly with people through stories and posts and I love posting and sharing my weekly activities.

I’d focus on making it feel really organic and not overly sales based. I’d start by sampling in high-traffic areas and at events where people are already social, because that’s where you get the best reactions. I’d also use my own social media to show myself and friends trying it so it feels more like a recommendation than an ad. On top of that, I’d tap into clubs and groups I’m involved in to spread it through word-of-mouth, since that’s honestly how most trends pick up on campus.