The one brand that immediately came to my mind was Billie. Not sure if you would consider that a beauty brand per se...but I love their message, their branding, their various campaigns. I love how they are the first razor company to show hair on women in their advertisements. It makes them way more relatable, which is something am always searching for in brands.

At an event like SXSW, I think a great way to engage the consumer base would be to connect with the audience during the event. This could be asking what their favorite song is at the moment, or giving them a few questions to answer and then compile the footage in a short video format. These types of videos I think really engage especially an audience that is interested in music, plus they are fun to watch from the other side too! It would be a great way to engage those at the event, but also everyone who is following along from home.

For me, body diversity is a value that is vital in the undergarment clothing industry. When we are in our underwear, we are in one of our most vulnerable states. It is comforting that when shopping for a new bra or thong that we like, we see bodies that look like ours. For me, representation of all bodies is so important to appreciating all of what makes us different.