I’m a member of TAMID Group, where I’m part of the consulting track. The organization connects students with Israeli startups, offering hands-on experience in business strategy and market research. It’s a great opportunity to develop real-world consulting skills while working with innovative international companies. I'm also part of The Vault: Business Behind Fashion, a student organization that explores the connection between fashion and business. Through speaker events, panels, and collaborative projects, members gain insight into the fashion industry while building marketing and event planning skills. Additionally, I’m a member of Sigma Delta Tau, where I serve on the Recruitment Committee. Our committee helps organize events during recruitment week and collaborates with brand partners to enhance engagement and create a welcoming experience for potential new members.

The way I stay updated on social media trends is by regularly following key trends, creators, and brands on platforms like Instagram and TikTok, especially those in the food, lifestyle, and wellness spaces. I would observe which of their content is gaining traction, from trending audio to short-form video formats, and take note of how brands tailor these trends to fit their voice. This method has proven effective in past roles, including during my internship with a local dance studio where I was able to identify and capitalize on trends early, leading to a noticeable increase in engagement and follower growth. I also make a habit of joining online communities so I can stay connected to conversations that matter to brands like DIG.. If I were creating content for DIG, I would apply this approach by blending trend awareness with the brand’s values of elevating home cooking, using seasonal ingredients, and creating a community. I’d also monitor feedback (likes, comments, shares, views) to understand what resonates with our audience and use that insight to inform future posts. Ultimately, I would use trends not just for visibility, but as a way to creatively reinforce DIG’s mission of doing things right and building a community around good food and community.

Pop Up Bagels has mastered the art of creating hype and exclusivity around its product. Their strategy of launching new spreads frequently keeps their content fresh and gives people a reason to keep checking back. This kind of momentum is something I think Ayoh Mayo could learn from. Ayoh Mayo could do a series called “recipe of the week” that showcases new and creative ways to use the mayo, with guest appearances from food creators. For example, these recipes could expand beyond sandwiches to include salad dressings, marinades, dipping sauces, and more. It not only keeps the audience engaged but also demonstrates the versatility of the product. Poppi, on the other hand, does a fantastic job of partnering with influencers who are genuinely aligned with their brand. Their content with influencers feels approachable and relatable, which has helped them build a strong community around their product. I think there's a lot to take from their approach in terms of authentic influencer marketing and storytelling that connects emotionally with their audience.