I created my own small business selling custom artwork. The vibe of that marketing is very college, sorority-girl centered. The content that I create to market my small business has given me experience on how to design aesthetic visuals, follow and apply current social media trends, and speak directly to a target audience in a way that feels genuine and relatable. Through this, I’ve learned how to create short-form video content that captures attention quickly, use trending sounds to increase reach, and build trust with an audience by maintaining a conversational, authentic tone. These skills translate directly into creating UGC because I understand how to produce content that not only looks appealing but also connects emotionally with viewers and drives engagement.

Good lighting and an aesthetic environment are essential, especially when paired with current trends and sounds. When videos involve speaking, it helps to communicate clearly in an upbeat tone while maintaining a genuine, conversational ‘girl-to-girl’ energy between the creator and the viewers

I think that in the fall semesters, game days are a perfect time to distribute these drinks. Most girls don't prefer the drinks offered at fraternities, so distributing Beach Juice would be a solution for them, and a good way to get students excited about the product. Additionally, girls' Beach Juice and craft nights could be a fun way to get consumers who may not go often to try this product!