One time I coordinated a project was during my work with Craftmix, where I planned and executed a TikTok campaign around DIY home decor. I organized content ideas, filmed and edited multiple videos, and stayed consistent with posting while also engaging with comments to boost performance. It ended up doing really well and drove a lot of engagement, which showed me how important it is to stay organized but also flexible with content strategy.

I haven’t worked in an agency setting specifically, but I do have account management–type experience through my social media and brand ambassador roles. With Craftmix especially, I managed content, stayed aligned with brand goals, and communicated regularly to make sure everything I created fit their vision and performed well.

I keep it really genuine and personal, no copy/paste messages. I’ll reference something specific from their content or brand so it’s clear I actually know who they are, then keep the tone casual and friendly, not overly formal or salesy. From there, I focus on starting a conversation instead of asking for something right away, so it feels natural and builds trust before any kind of collaboration.