In the first 30 days, I’d focus on highly visual, hook-driven content that highlights the luxury feel and cultural inspiration behind the brand while still feeling native to TikTok. I’d post short, satisfying videos like chocolate break-opens, texture pulls, and close-ups of ingredients, mixed with storytelling around Dubai-inspired flavors and craftsmanship. I’d also test relatable formats like “rating our chocolates,” “what people think luxury chocolate is vs. what it actually tastes like,” and behind-the-scenes clips to humanize the brand. Alongside that, I’d encourage engagement with polls, comment-bait questions, and quick response videos to build community fast while doubling down on whatever formats start performing best.

I stay updated by spending a lot of time on the platforms themselves, especially TikTok and Instagram, and paying attention to what’s showing up repeatedly on my For You page. I follow a mix of creators, founders, and social media managers to see what formats, hooks, and tones are performing well. I also save trends early and think about how to adapt them in a way that feels authentic to the brand instead of forcing it.

I’m drawn to digital marketing because it blends creativity with strategy in a way that feels really natural to me. I love being able to spot trends in real time, create content that actually connects with people, and then see the data behind what works and why. It’s fast-paced, constantly evolving, and gives you the chance to tell a brand’s story in an authentic, engaging way, especially on social.