I’ve had a lot of experience engaging students through campus events and brand activations. I’ve worked as a brand ambassador for companies like Stouffer’s and Grillo's Pickles, where I helped promote products at campus events and get students excited to try them. I’ve also been involved in student organizations and marketing roles where I helped create social media content and encourage people to attend events. Because of that, I’m really comfortable talking to students, promoting experiences, and getting people involved.

If I were promoting a new blow dry promotion on campus, I would focus on creating fun, social-media-driven moments that get people excited to try it. I’d post TikToks and Instagram stories showing quick transformations and “get ready with me” style content at Blo to make it feel like a fun experience rather than just a service. I’d also partner with campus orgs and sororities before formals, date parties, or big events when people are already thinking about their hair. To drive engagement, I’d hand out promo cards or run a “bring a friend for Blo” deal so people are encouraged to go together. 

we are heading to sarasota, fl on march 9th!