Home From College’s B2B marketing strategy on X has a strong foundation because it positions the brand as a bridge between companies and Gen Z talent. Their tone feels authentic and culturally relevant, which helps them connect with both students and modern brands. However, there’s an opportunity to tailor more content specifically toward business audiences by highlighting success stories, measurable outcomes, and partnerships that show ROI. On X, they could strengthen thought leadership through short insights, case-study threads, and interactive content like polls or tweet chats aimed at founders and hiring managers. Integrating cross-channel messaging, so posts on X feel distinct from student-focused content on Instagram, would help reinforce their B2B credibility. Overall, they’re doing a great job building brand awareness, but with a sharper focus on data-driven results and clear calls to action for business engagement, their presence on X could become a powerful recruitment and partnership tool.

I have experience marketing on X through managing and growing accounts for student organizations and professional clubs. As part of Alpha Kappa Psi and the Financial Management Association, I’ve created content that highlights events, business insights, and career opportunities, using trend-based posts, polls, and engagement threads to boost interaction and visibility. I focus on creating concise, value-driven posts that resonate with specific audiences, whether that’s students, alumni, or professionals. I’ve also used analytics tools to track engagement rates and adjust posting strategies for better reach.

Yes, I’ve gained experience with B2B marketing through my work in student organizations and business-focused projects. As Treasurer of the Financial Management Association and Vice President of Accounts Payable for Alpha Kappa Psi, I’ve helped coordinate partnerships and sponsorships with local businesses, creating outreach messages that aligned mutual goals and built long-term relationships. I also have experience promoting events and brands on LinkedIn and X using targeted content strategies to engage professional audiences. This taught me how to communicate value in a way that resonates with business owners and decision-makers, not just consumers.