Tera
I’m sociable and engaging, with a passion for connecting with people through my strong interests in fashion and music. I love bringing energy and creativity into everything I do
About Me
Penn state university
Class of 2023
Washington D.C., DC, USA
Interests
Interview Questions
New Brew
Growth Marketing Intern (21+ years or older)
New Brew's brand involves tapping into nuanced cultural conversations. Can you describe a time when you navigated sensitive or complex topics in your creative work, and how did you ensure your approach was authentic and resonated appropriately?
Absolutely. In a previous campaign for a wellness brand, we wanted to address mental health—a topic that can be deeply personal and sensitive. To navigate this carefully, I started by conducting thorough research and consulting with mental health advocates to understand the nuances and avoid stereotypes or missteps. We involved real community voices by featuring authentic stories and creating space for open dialogue rather than just selling a product. Throughout the creative process, we prioritized empathy and respect, testing messaging with diverse focus groups to ensure it resonated authentically. This approach not only built trust with our audience but also fostered meaningful engagement, showing that the brand genuinely cared about the conversation rather than just capitalizing on it.
New Brew
Growth Marketing Intern (21+ years or older)
Tell us about a time you took initiative beyond your typical responsibilities to drive results. What motivated you, and what was the outcome? -- Are you 21 years or older?
Yes, I’m 21 years or older.In a previous role, I noticed that our team’s reporting process was inefficient and prone to errors, which was slowing down decision-making. Although it wasn’t part of my core responsibilities, I took the initiative to design an automated reporting dashboard that pulled data from multiple sources into a single, easy-to-read format. I collaborated with IT and data teams to set it up, trained colleagues on how to use it, and created documentation to ensure sustainability. This effort significantly reduced the time spent on manual reporting, improved data accuracy, and empowered the team to act faster on insights. What motivated me was seeing a clear opportunity to make our workflows smoother and contribute more meaningfully to team success.
New Brew
Growth Marketing Intern (21+ years or older)
How would you approach developing a comprehensive digital marketing campaign for a unique product like New Brew's non-alcoholic beverages?
I’d leverage a mix of channels: eye-catching social media content on Instagram and TikTok featuring recipes, user testimonials, and influencer collaborations; targeted paid ads emphasizing occasions where non-alcoholic options shine; and engaging email campaigns with exclusive offers and educational content about the brand’s mission. To boost engagement, I’d run interactive elements like polls, giveaways, and UGC challenges using branded hashtags. Finally, I’d track performance closely using analytics tools to optimize messaging, creative assets, and channel spend in real-time, ensuring the campaign stays agile and impactful.