Interview Questions
Kim Shui Studio | New York NY
Content Creation Strategist

How do you stay updated with the latest trends in content creation?
I stay updated with the latest trends in content creation by regularly following industry leaders on platforms like TikTok, Instagram, and YouTube. I also subscribe to newsletters, listen to marketing podcasts, and keep an eye on trending hashtags and audio. Being active in creator communities helps me learn what’s working in real time.
nfuse
Social Media Manager Intern

how would you approach building out nfuse's tiktok strategy?
To build out nfuse’s TikTok strategy, I’d start by understanding their brand voice and target audience. From there, I’d create a content calendar focusing on three pillars: education (tips for students or early professionals), relatability (funny/skit-style videos), and behind-the-scenes or day-in-the-life content. I’d use trending sounds and challenges but with a unique nfuse spin to stand out. Consistent posting, real-time trend tracking, and encouraging UGC (user-generated content) would be key. I’d also leverage creators who align with nfuse’s values to build community and authenticity.
nfuse
Social Media Manager Intern

Can you provide an example of a successful social media campaign or brand social page you've managed in the past?
Yes! I managed a themed Instagram campaign for a student-led fashion brand. I planned a 2-week content calendar featuring outfit inspo reels, behind-the-scenes content, and user-generated posts. I used trending sounds, clean girl aesthetic visuals, and strategic hashtags. The account saw a 60% increase in engagement, a boost in followers, and we even sold out our limited drop. It taught me how consistency, aesthetic, and community engagement can drive real results.