To find Robyn’s “magic moment,” I’d look at when users go from passive scrolling to taking real action — like booking a provider or joining a support group. I’d combine product analytics (Amplitude or Mixpanel) with a few quick user interviews to figure out what moment made them feel supported or seen.

I’d run a TikTok duet challenge where users remix a branded video for a chance to get featured. It drives organic growth through creativity and community. I’d use TikTok Analytics to track performance and CapCut for easy editing templates.

One Gen Z–focused app I really like is BeReal. It stands out because it encourages authenticity — no filters, no editing, just real moments. I think that kind of genuine connection is what makes it popular with Gen Z, and it’s a refreshing change from overly curated social media.