Example 1: Reel (15 to 20s) | “PERI Gift Chain”Concept: You gift what you genuinely love, then your friend passes it forward.On-screen text: “I sent my friend my favorite thing this week.” → “She sent hers back.” → “Now it’s a chain.”Shots: you screen record sending a PERI gift + quick product/lifestyle cut (coffee book, lip balm, playlist, snack), friend’s reaction screenshot/voice note, then “your turn” prompt.Caption: “Make this your January thing. Send one tiny ‘I thought of you’ gift. Tag the friend you’d start a PERI chain with.”CTA: “Comment ‘CHAIN’ and we’ll pick one pair to feature.”Example 2: Carousel (6 slides) | “What to send when you don’t know what to send”Slide 1: “What to send when you don’t know what to send.”Slide 2: “For the stressed friend: a 10-minute reset kit.”Slide 3: “For the homesick friend: a taste of home.”Slide 4: “For the friend who never buys themselves things: a small luxury.”Slide 5: “For long-distance: a shared ritual (same snack, same playlist, same candle).”Slide 6: “Use PERI to send it in two taps. Save this for later.”Caption: “Steal these. If you comment your friend’s vibe, I’ll reply with 3 PERI gift ideas that actually fit.”

My first idea would be a “PERI Proof” weekly mini-series that turns your product into a story people can recognize in their own lives. Short-form videos and carousels built around one tight promise per post: real routines, real results, no over-polish.Examples:“3 Days With PERI”: quick diary-style clips from a creator showing exactly how they use it, what changed, and what didn’t.“PERI Desk Test” / “Gym Bag Test” / “Night-Out Test”: the product in the situations it’s actually bought for.“Ingredient, but make it understandable”: one ingredient or feature per post, translated into plain language, then paired with a real use case.UGC-first repost pipeline: a clear call-to-action and a branded template so customers can submit content effortlessly, with weekly features.The point is to make PERI’s socials feel like a living community plus receipts, not ads.

In past roles, I’ve managed end-to-end social strategy for student and community organizations, from building a content calendar and setting tone and visual identity to writing copy, designing assets, and running posting workflows across platforms. I’ve led campaigns tied to specific goals like event turnout, community growth, and awareness, using iterative testing (hooks, formats, timing) and performance tracking to refine what works. I’m comfortable translating a brand’s mission into content that feels consistent, human, and measurable, while keeping execution tight and on schedule.