Considering SpringCash is a Finance company focused on helping smaller companies scale, a creative idea to get customers, is sending potential customers personalised statistics on how much more they could earn and grow as a company if they join SpringCash. Looking at the current SpringCash social media, another way to attract more customers could be videos on how the platform works, alongside more posts using aesthetically pleasing graphics that talk further about the company. 

Although I don’t have much B2B experience In the past I have worked with the B2C brand Avon where I assisted with, product promotion, and customer engagement I helped with order organisation and customer communication. 

I think brands like Fenty Beauty, Glossier, and Hismile are doing particularly strong work in marketing right now. Fenty Beauty built a loyal community through inclusive and authentic content, while Glossier created a recognisable brand identity driven by aesthetics and user generated content. Hismile stands out in the oral care space by using humour, bold visuals, and viral transformation videos to make teeth whitening fun and highly shareable.